What does anti-aging mean in skincare?

Anti-aging creams are predominantly cosmeceutical moisturizer-based skin care products that are marketed with the promise of making the consumer look younger by reducing, masking, or preventing signs of skin aging. To understand anti-aging products, you need to understand how the signs of aging manifest on your skin. Collagen, the protein that forms a matrix between the layers of the skin and helps it look tight and smooth, begins to break down. Years of sun exposure can cause dark spots that no longer disappear like those pretty summer freckles used to do.

Hyperpigmentation, darker spots on the skin, can also occur after an acne outbreak. A range of anti-aging creams are available, including options for the skin of the face, neck, hands or the whole body. Lee took it easy on the criticism he received and says he also received a lot of positive feedback about the anti-aging initiative from his magazine, including from AARP. Speaking of retinoids (a derivative of vitamin A), it's pretty much the gold standard when it comes to anti-aging ingredients.

Tiffany Masterson, founder of Drunk Elephant, doesn't consider it an anti-aging brand, partly because of the ingredients it chooses not to use in its formulation. A UK public health organization published a report in June recommending that the cosmetics industry abandon the term anti-aging forever, citing “harmful attitudes towards older people. The November issue of Allure will once again be devoted to the topic of anti-aging, although Lee declined to provide further details. Sometimes a skin care product is worth splurging on, and this is one that is continually on the list of the most loved anti-aging products by top dermatologists.

To look at it cynically, marketing these products without focusing on age is a smart and diabolical way to get younger women to buy more, while subtly providing them with an anti-aging agenda. Many of the ingredients that brands use in products that promise shine and radiance are the same as those used in products that are explicitly advertised as anti-aging. Guanche is a fan of this anti-aging serum because it “provides immediate skin tightening, as well as long-term anti-aging results, so you get immediate gratification and long-term help. Instead, there was an explosion of independent beauty brands such as Saturday Skin and Herbivore, who marketed their products to a younger cohort of women who weren't interested in anti-aging language.

Dermatologists agree that sunscreen and moisturizer are the two most effective anti-aging products you can buy. People often start using anti-aging skin care products in their 50s, when they begin to notice visible signs of aging. But moving away from anti-aging language is a window into how the modern beauty and marketing industry works. People in their 20s and 50s can start using these anti-aging products in their skincare routine, but people in their 40s and 50s may notice the most effective results.